One of the major tasks of my first year at Food Lifeline was the complete overhaul and redesign of the Food Lifeline website. First designed in 1999, with a slight design refresh in 2008, this website badly needed an update. Working with the Marketing & Communications Director, who spearheaded, the project, I assisted with creating the new website structure and content strategy.
As a part of my work, I also dove headfirst into learning Drupal, the PHP based CMS, we selected for the site. Before our launch in Jan 2014, I assisted in writing, shared editing tasks and did much of the work of creating the new pages, posts, events and other content for the new site.
Since our redesign, we have seen a 33% increase in visits and an 18% decrease in bounce rates to the website.